Assignment: 
Retail marketing campaign for summer 2021, celebrating the start of the world opening up in year two of a global pandemic, and celebrating all things summer.

Considerations:
Modernize the campaign by bringing in more social (small, in-person) elements, that people had been craving for more than a year. 

Objectives:
Drive dispensary traffic to all retail locations | Increase retail sales | Grow brand loyalty | Increase new patient count.

Results:

• 1,335% increase in sweepstakes entries, compared to average social giveaway.

• Compared to previous campaign, the summer campaign had +3m 58s higher average time spent per visitor.