Assignment: engage our target by providing information and entertainment; break through the typical April chatter.

Objectives:

• Deliver April revenue target

• Create strong community partnerships and incentives to attract new customers and gain market share

• Educate, engage and entertain customers

• Drive Loyalty registrations

Results:

• Total 4/20 “window” sales (4/15-4/20) were 2.2x higher in 2021 over 2020

• 4/20/21 was the biggest revenue-generating day to date

• E-commerce revenue from texts was up 111% over prior week

• E-commerce revenue from email was up 37& over prior week

• Website traffic during the campaign was more than double the traffic from the same window the year prior; sessions were up 131%, visitors were up 119%

• Users visited 2+ additional pages per visit and spent more than 40 seconds additional on the website

• Bounce rate decreased by 40% compared to 2020

• AdWeek and LBB Online mentions