Cultivate Happiness
Cannabis | Harvest+Trulieve National Retail Campaign | March 2022
Assignment:
Develop a national retail campaign for March, historically Harvest’s “Happiness Cultivated” month, leading to International Day of Happiness on March 20th. Campaign concept and final assets must be flexible enough to work with both Harvest and Trulieve branding (the companies had recently merged), and must be flexible enough to stay compliant for six different markets.